Chrysler will introduce 7 new models in 2010

According to the, Chrysler LLC executive Jim Press announced that Chrysler will be introducing 7 new models in 2010 during a speech to the Automotive Press Association.

The auto executive, who left Toyota Motor Corp. a year ago to join Chrysler, also promised big changes for the privately held automaker, including a technology that he said will transform the automobile.

Specifically, Chrysler will introduce seven new models for 2010, some of which would include advanced drive systems, Mr. Press said.”

He also went on to praise the Jeep Brand and at least gave lip service to the fact that the Jeep brand has strayed a bit too far away from it’s loyal base in recent years.  This sounds like a step in the right direction.

“The Jeep brand must not be devalued by less-rugged vehicles that don’t live up to Jeep’s off-road image, Jim Press, Chrysler LLC vice-chairman and president, told a roomful of auto writers yesterday.

“We need to keep it a genuine Jeep image, we can’t dilute it by trying to sell out the volume of the brand on ‘faux’ Jeeps. We want to return to our roots and have trail-rated authentic Jeeps that have value,” Mr. Press said during a speech here to members of the Automobile Press Association.”

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UPDATE!  We noticed that this entry from Sept. 2008 is currently seeing a lot of traffic. This is just a reminder that an awful lot has changed since it was written and this plan is most likely delayed.


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