Now that GM is worrying about saving itself instead of merging with Chrysler, the future of the Jeep Brand has become even more uncertain.
“GM’s decision opens the door for other automakers to look at a deal for Chrysler — with Renault-Nissan potentially reemerging in that scenario — although Renault-Nissan’s chief executive has indicated a reluctance to spend in this economic climate.”
At this point it’s safe to assume that Jeep, Dodge, and Chrysler will be split apart in some capacity. To what degree we’re not sure of yet. Hyundai Motor Co. has no entered the ring;
“Hyundai Motor Co. emerged as a possible suitor for Chrysler late Friday. Reuters reported that Cerberus has had talks with the South Korean automaker about a potential deal to acquire Chrysler’s Jeep brand and other assets. Hyundai reportedly denied interest, saying it lacked the capacity for such a deal.” (Freep.com)
According to NDTV Profit, things could shake out a little differently:
“Hyundai has shown some interest, though only in the Chrysler brand- which is where the idea of splitting the portfolio originated.”
NDTV has a lot to say about the possibility of Indian Company Mahindra & Mahindra buying Jeep & Dodge together.
“There could be another global acquisition brewing in the auto industry…with an Indian player in the fray. Jeep and Dodge are the target and NDTV has learned that Mahindra and Mahindra (M&M) could be in the mood to buy… In the heels of collapse of merger talks between Chrysler and general Motors, M&M is likely to make a bid for parts of the Detroit based automotive giant Chrysler. However sources indicate that M&M will most likely bid for the Jeep or Dodge lines of business as it would strengthen the Indian company’s UV capability.” (NDTV)