Like so many TV viewers, I have been completely sucked into ABC’s LOST. At the end of last night’s epidsode, Sawyer AKA “Jim LeFleur” was driving around in a official Dharma Initiative Jeep CJ7. It was a new Jeep in the context of the show, because the characters had travelled back in time. (I know I’ve “lost” you non-viewers with that last sentence.) It was a great looking Jeep, even with the “Dharma Blue” paint job, and it’s simple design certainly reminded me of why I love Jeeps. I did a little further research and found a viral marketing YouTube video from May 2006 for the CJ7/Lost. Pretty cool stuff. Enjoy!