The Toledo Blade is ran a story yesterday about supply vs. demand in regards to the Jeep Wrangler. Due to a 7 week shutdown on plants that produce the iconic vehicle, dealers are having a difficult time keeping up with customer requests.
“Jerry Snodgrass probably could sell a dozen Jeep Wranglers today – that is, if he had any to sell. But the general manager of Baumann Chrysler Jeep Dodge in Fremont is in the same predicament as many other Jeep dealers nationwide. That is, plenty of demand for the Toledo-built Wranglers but few, if any, to sell following the seven-week shutdown of vehicle production by Chrysler Group LLC. “I am completely out of Wranglers. I’ve got a salesman looking up at me right now asking me, ‘When are we going to get more Wranglers?’•” Mr. Snodgrass said yesterday. The company announced yesterday, as other automakers revealed their June vehicle sales figures, that last month it sold 4,810 Wranglers, down 28 percent from the same month last year. But sales may have slumped because dealers ran out of Wranglers. Chrysler had just a 38-day supply of Wranglers as of June 1, compared with a typical industry average of 60 days or more. Sales of the Toledo-built Jeep Liberty, by contrast, were 3,815 units last month, off 24 percent from a year ago but with a more plentiful 65-day inventory supply. For the first half of the year, Wrangler sales are up 5 percent from a year ago, while Liberty sales are down 42 percent.”
Time for Chrysler to crank up production and get the people their Jeeps. Let’s face it, Jeep is the strongest of the Chrysler line-up and will continue to do well as the economy climes slowly out of the recession.
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