Chrysler appoints new head of design for Jeep Brand

From Business Week:

“A recent shuffle of Chrysler Group’s design team could be just what the company needs to effect a quick turnaround after bankruptcy, industry analysts say.  The automaker has promoted three men from within to head design for its Chrysler, Dodge and Jeep brands.”

Mark Allen, 46, was promoted to head of Jeep design from his previous position of chief of Dodge and Jeep truck design.

Jeep has the most going for it in terms of design, analysts say. Allen’s prime directive will be to preserve and evolve the iconic Jeep look that makes the Wrangler a continued sales success relative to other models in the line-up. “Don’t try to make Jeep what it’s not,” Hossack says. “Don’t be selling these little crossover SUVs that won’t go over anything other than wet grass. Make a Jeep a Jeep.”

Allen is very familiar with Jeep’s design heritage, having worked on the 2007 Liberty and 2006 Wrangler. And he certainly has experience with trucks that can tackle more than a damp lawn, after helping craft the 2010 Dodge Ram Heavy Duty, 2009 Dodge Ram 1500 and 2008 Dodge Dakota.”

Click here to read the full article.

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One Response to Chrysler appoints new head of design for Jeep Brand

  1. Gordon says:

    I just want to reach someone at Chrysler / Jeep to plant this idea: The Jeep Commander “was” an SUV that should have been the light duty pickup truck Jeep has been lacking since the Comanche. (Commander .. Comanche .. close .. hmmm ) Put a graphic in your PhotoShop (or whatever you use) and cut away a Commander .. you’ll see it’s the perfect light duty pickup platform. You’ve been teasing us with the “scrambler” concept but it won’t haul anything .. it’s not a serious pickup.

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