Jeff Bennett of the Wall Street Journal is reporting:
“Chrysler is pulling a page from the video game industry play book by mixing a few “Easter eggs” into its new Jeep products which begin rolling into showrooms over the next few months. Executives pointed out a few of the “surprises” tucked away on some on the Jeeps during a media showing of the vehicles at the company’s headquarters Monday.
Easter eggs are undocumented features that are included in everything from video games to movies…
“They are small homages or acknowledgements to our origins – fun, unobtrusive ‘gifts’ that perhaps only owners will know about. Why? Just Jeep studio getting their fun on and being proud of their products…nothing more,” said Mark Allen, Chrysler’s head of Jeep Design.”