2014 Jeep Cherokee Commercial, “Built Free”

November 13, 2013

Here’s the new 2014 Jeep Cherokee Commercial, “Built Free”. I’m not sure about the Cherokee itself, but I enjoyed the commercial. What do you think?

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SEMA 2013: Jeep Wrangler named ‘Hottest 4×4-SUV’ 4 Years Running

November 6, 2013

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November 5, 2013 , Las Vegas – The Jeep® Wrangler was recognized as the “Hottest 4×4-SUV” for a fourth consecutive year at the 2013 Specialty Equipment Market Association (SEMA) trade show in Las Vegas. The SEMA Award recognizes vehicle models that specialty equipment manufacturers believe are the best platforms for accessorization and that showcase the year’s coolest products.

SEMA President and CEO Chris Kersting presented the award to Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand, at the Las Vegas Convention Center.

“Consumers are increasingly interested in customizing vehicles, so having an accessory-friendly platform is important,” said Kersting. “The Jeep Wrangler has consistently ranked Number One as the Hottest 4×4-SUV since the inception of the SEMA Award, a clear reflection of its versatility.”

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“It’s amazing to have the Jeep Wrangler recognized for a fourth straight year by SEMA with this award,” Gorlier said. “The Wrangler is our most accessorized vehicle and to see it consistently winning accolades is a demonstration of the quality of the vehicle and the work that Mopar has put in to develop accessories and quality Jeep Performance Parts. Enthusiasts will be happy to know we have just added new offerings to our more than 300 performance parts and accessories already available for this vehicle to provide even more options for customization.”

Mopar and Jeep recently created Jeep Performance Parts as a portfolio of high-end, hard-core Jeep parts including axles, lift kits, bumpers, winches, skid plates and suspension components. These performance parts will offer factory-engineered solutions to increase off-road performance.

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