A “Jeep” with Pricing That STARTS at $80,000?

June 29, 2010

From the New York Times:

“…the CJ3B is the realized dream of Jonathan Ward, the 40-year-old owner of Icon and a transplanted New Yorker who propagates bespoke S.U.V.’s from his Los Angeles atelier. The goal of Icon, he says, is to ‘revisit vehicles from our collective past that make us smile in a modern context.’ ”

“The Icon CJ3B will start around $80,000. While that luxury-car price tag may seem high for a vehicle that lacks even a head unit for an audio system, Mr. Ward does not need a large market: only about 60 FJs have been sold so far. And in any case, the price is beside the point for the customers he envisions. These would be idealists and design purists like himself who, when making any acquisition, seek out the finest.”

All of the modern components make the Icon a more reliable, repairable vehicle than any restoration of a 50-year-old could be — and a more usable off-roader than a straight replica of the original Willys would be. Gone are trouble spots from the original design like the leaf springs (which can limit the wheel travel needed to negotiate rough terrain), a balky choke cable (electronic fuel injection assures quick starting) and weak drum brakes (there are discs at all four corners).

Still, a list of improvements does not reveal the whole story. That lies in the telling of how those bits and pieces were chosen and procured, which is a direct reflection of Mr. Ward’s character — or, some would say, his obsession for perfection in all details.”

See all the pictures and read the full article here!

File this one under “This is one of the coolest ‘Jeeps’ I’ve ever seen for a price I could never afford.”  What do you think?  – JW


Jeep? There’s an app. for that!

June 17, 2010

10 Great Jeep Gift Ideas for Father’s Day

June 10, 2010

Dads are some of the hardest people to buy for, so if the Dad in your life loves Jeep like we do, you’ll want to check out these awesome Jeep gift ideas for Dads

Happy Father’s Day, Jeep Dads!

1.  Jeep Hats – We carry every possible hat a Jeeper could want.  From the conservative Jeep Original Patch Cap to the Jeep Camo Trucker Hat, we’ve got that special Dad’s taste (and head) covered!

2. Jeep Grab Handles are an great gift for Wrangler Drivers.  Available in several designs and an array of colors, Wrangler Grab Handles offer a hand when getting in and out of the vehicle or something to hold on to when the Jeep gets back to it’s natural habitat.

3. We offer several ways to organize cargo while on the road including the Jeep Cargo Tote and a number of Thule Car Organizers; including a few Jeep Trunk Organizers , a Visor Organizer , and a Car Trash Bag.  All make great gifts!

4.  Jeep Tents are an easy way to enhance the Jeep Lifestyle and a great gift for any Jeep-driving outdoorsman.  Just drive up and pitch the tent and you’re good to go!  Tents attach to the rear of all Jeep models.

5.  Dress up that Jeep Wrangler or older model Jeep Liberty with one of our many Jeep Tire Cover options.  We carry something for everyone!

6. You can’t go wrong with one of these cool Jeep Key Tags to go with that cool Jeep!  Many different styles and color options are available.

7.  Another easy gift, the Jeep Visor Clip comes in blue or green with the Jeep logo and holds sunglasses and other small accessories on your Jeep’s Visor.

8.  Got a Dad who loves to Off-Road?  He’ll need this all-inclusive Jeep Off-Road Recovery Kit to assist in his 4×4 adventures.  Hook a Dad up!

9.  He’d probably like the Jeep Recovery Shovel too, so throw one of these in.  It’s a heavy-duty shovel, while still folding up for easy storage.

10.  Any Jeep Dad worth a salt is going to go through Jeep Floor Mats like they’re going out of style.  Available for the Wrangler, Liberty, Commander, Grand Cherokee, Patriot, Compass, and Cherokee!

Kickin’ it Old School with the Yakima Ridge Runners.

June 7, 2010

Many thanks to our good friend Dave for turning us on to this great Old School Jeepin’ Video:

Dave happens to own several restored Willys up in the Adirondack Mountains.  Thanks again for sharing. – JW

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